A home-based Milwaukee business that grows broccoli, arugula and other vegetables would add a hoop house under a new proposal.
Jackrabbit Greens LLC started operations this spring with an indoor hydroponic vertical growing system for microgreens, salad greens and herbs.
The firm grows its greens at the Bay View home of co-owner Zack Vrana, using space in both the house and garage.
Now, Jackrabbit Greens wants to add a hoop house in the back yard of the home, 514 E. Potter Ave.
That's according to a new filing with the Milwaukee Board of Zoning Appeals. The hoop house requires a special use permit from the board, which next meets on Sept. 10.
The hoop house would increase the firm's weekly capacity from 100 pounds of fresh greens to 900 pounds, Vrana told JSOnline.com.
The firm sells its greens through its web site, and at the Brookfield Farmers Market on Saturdays, and Madison's Northside Farmers Market on Sundays.
With the expansion, Jackrabbit Greens plans to hire at least one full-time employee and two part-time delivery drivers, with the greens sold in local grocery stores, said Vrana, who also works in corporate purchasing and is a former restaurant operator.
Jackrabbit Greens' co-founders are Shawn Matson, a high school teacher who lives in Madison, and his wife, Vivian Ye.
They launched the firm after finding themselves with a lot of downtime once the COVID-19 pandemic hit.
The Bay View operation uses organic fertilizers, indoor LED growing lights and a closed system that prevents runoff, according to the zoning board filing.
Tom Daykin can be emailed at tdaykin@jrn.com and followed on Instagram, Twitter and Facebook.
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August 13, 2020 at 10:31PM
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This new Bay View urban farm grows broccoli and other vegetables. It wants to expand with a back yard hoop house. - Milwaukee Journal Sentinel
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