Aldi fans have been left asking “where is Kevin the Carrot?” after the supermarket chain launched its Top Gun-themed 2020 Christmas advert.
The point at which Christmas officially arrives is a huge point of contention for many.
As soon as Halloween is out of the way and the calendar finally turns to November, decorations quickly fill the shops and the first Christmas adverts start arriving on TV.
Aldi has certainly been quick off the mark this year as their annual Kevin the Carrot advert was hot out of the blocks on November 1st.
However, the Top Gun-inspired advert has left many viewers with a puzzling question, where is Kevin?
Aldi’s first 2020 Christmas advert is here
Aldi has been near-flawless with their Christmas adverts in recent years with the adorable Kevin the Carrot stealing the hearts of millions of festive fans.
The supermarket chain’s 2020 effort, or at least the first one to arrive so far, is themed around the much-loved Tom Cruise film, Top Gun, and features Kevin as a maverick pilot with a turkey as his wingman.
The ad sees Kevin and his feathered friend pulling off plenty of aerial acrobatics and even having a run-in with Santa.
However, things take a turn for the worse when Turkey decides to ‘open a window’ and ejects Kevin out of the plane in a moment of fiery chaos.
The dramatic advert ends with poor Kevin the Carrot falling from the sky, attached to a burning a parachute.
Where is Kevin the Carrot?
As Kevin dangerously descends, the words ‘#WhereIsKevin’ appear on-screen, hinting at Aldi’s social media campaign for the festive period.
The idea behind the #WhereIsKevin is to get fans involved in a nationwide search for the cute carrot and many fans have already sent in photos of carrots, claiming to know Kevin’s whereabouts.
Over on Aldi’s Twitter, a new video has hinted that the real Kevin has crash-landed somewhere near the town of Sandwich in Kent.
While there isn’t an Aldi store in Sandwich itself, several neighbouring towns including Deal, Ramsgate, Margate, Hearne Bay, Canterbury and Dover do have Aldi stores, perhaps a clue can be found there?
Fans will have to keep their eyes peeled and fixed on Aldi’s social media if they want to find out where Kevin has ended up.
Fans have their take on #WhereIsKevin
It may only be November at the time of writing but fans have quickly taken to the #WhereIsKevin campaign and the hashtag has already picked up plenty of attention with fans claiming to have found Aldi’s carrot character.
This carrot has certainly landed himself in plenty of hot water:
While this fluffy Kevin is enjoying a lovely day out:
And finally this carrot’s prospects don’t look great after a run-in with an elf on the shelf:
Aldi’s 2020 Christmas advert released on November 1st, 2020.
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November 04, 2020 at 11:10PM
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Where is Kevin the Carrot? Aldi’s 2020 Christmas advert leaves fans asking #WhereIsKevin - HITC - Football, Gaming, Movies, TV, Music
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